Navigating Landscaping Leads: Are Angi Leads Worth Your Investment

INTRODUCTION

In the ever-evolving world of landscaping, the quest for new leads is a constant challenge. In this blog post, we delve into the realm of Angi.

Angi, previously known as Angie’s List, has positioned itself as a significant platform for Landscapers and other service providers to acquire leads. You might be wondering, "Is Angi trustworthy?" or "Are Angi leads beneficial?" The response isn't a straightforward yes or no. To assist you in making an informed choice regarding the value of Angi for your business, we'll examine the advantages and disadvantages of the platform.

THE ANGIE's DILLEMA

Many landscapers are familiar with platforms like Home Advisor and Angie's, where the promise of unlimited leads per month can be enticing. The process seems straightforward: sign up, receive customer information, make the call. However, the reality is more complex, and the costs can vary widely, ranging from $50 to $150 per lead, depending on the specifics of your landscaping services and geographical location.

SHARED LEADS: A DOUBLE EDGED SWORD

One of the major drawbacks of Angie's is the sharing mechanism. Your investment doesn't guarantee exclusivity; in fact, it never does when it comes to Angi. Statistics reveal that the same lead is often shared with up to six other businesses in your area. This saturation can lead to frustrated potential clients and a lower chance of successfully connecting with them.

THE HIDDEN COST OF REVIEWS

Another overlooked aspect of Angie's is the lack of control over your online reputation. If you decide to discontinue your Angie's subscription, all the hard-earned reviews you gathered for your past projects stay on their platform and don't transfer to your Google My Business page. Significantly impacting your online presence. This can leave you without customers if you leave discontinue with Angie's.

INVESTING IN YOUR ONLINE PRESENCE

Given the challenges with Angie's, what are the alternatives? Here are some proactive steps you can take to boost your landscaping business regardless if you are a newcomer or a with years of experience

OPTIMIZE YOUR WEBSITE

In the digital age, a compelling website is non-negotiable. Ensure it's modern, clean, and features a clear call-to-action. Make it easy for potential customers to find your contact information without navigating through a labyrinth of pages.

PRIORITIZE GOOGLE REVIEW

According to studies, 93% of home owners read Google reviews when searching for services. Actively seek reviews from satisfied clients after completing each project. This not only builds your online presence but also enhances your credibility. Incentivize your clients to leave a review on your google page after project is complete. You might offer them a $10 Starbucks gift card or any other small gift. Rest assured, the value you'll gain from the review far exceeds the $10 gift card cost.

INVEST IN SYSTEMS FOR LEAD MANAGEMENT

Landscapers and other contractors are particularly busy and its very easy to miss a call from a potential customer. Missed calls mean missed opportunities. You should clearly understand how much money a completed project makes you and look at missed calls as that amount of money left on the table.

Consider systems that enable automatic text-backs for potential leads. Ensuring that every missed call gets a text back within 1 minute. This alone can get you at least 2 new jobs per month.

Additionally, set up automated follow-up systems to keep leads warm. A personalized text message or email every two to three days to a lead who once showed an interest in your service can maintain engagement and ultimately lead to a closed sale.

CONCLUSION

While Angi leads can work for some, the potential drawbacks, such as shared leads and the hidden cost of reviews, make it crucial to explore alternative strategies. By investing in your website, prioritizing Google reviews, and implementing effective lead management systems, you can take control of your online presence and enhance your chances of converting leads into loyal customers.

Thank you for reading, and here's to the success of your landscaping business endeavors!